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The Online Advertising Playbook
27,00 CHF *
ggf. zzgl. Versand

Praise for The Online Advertising Playbook 'Finally, someone has documented all we know about onlineadvertising and how to do it right. As much as this confirms thatonline advertising really works, we know that marketers don'talways get it right. The ARF's The Online Advertising Playbookprovides critical insight on what sticks and what doesn't in onlineadvertising and marketing.' --Greg Stuart, CEO and President, Interactive AdvertisingBureau and coauthor of What Sticks 'The Online Advertising Playbook's principles, casestudies, and strategic insights equip marketers with the bestknowledge available. It will help your online advertising achievethe full range of marketing objectives, from lead generation andcustomer acquisition to driving trial and loyalty.' --Tim Kopp, Vice President, Global Interactive Marketing, TheCoca-Cola Company 'To grow interactive marketing from here we need toinstitutionalize our wisdom and experience about what works. Thisbook explains, in a disciplined way, what marketers have learnedfrom a decade of massive change.' --Ted McConnell, Interactive Innovation Director, Procter& Gamble 'The Online Advertising Playbook is a milestone in thematuration of interactive advertising, but also an invaluable go-toguide for managers trying to make smart decisions with theiradvertising budgets.' --Van Riley, Vice President of Research, AOL 'The best marketing communication is spawned from what I call'informed intuition.' After reading The Online AdvertisingPlaybook, I am far better informed on how to optimize theonline channel in our advertising and promotional programs. It's aperfect blend of case studies and research-backed learning.' --Rod DeVar, Manager, Advertising and Promotion, United StatesPostal Service 'Savvy marketers should take advantage of The OnlineAdvertising Playbook's findings and principles to get realresults.' --Chris Theodoros, Director of Industry Relations, Google 'A work of wisdom and rigor in the digital space that is asrelevant for the newbie as it is for the digerati.' --Mike Donahue, Executive Vice President, American Associationof Advertising Agencies 'This is a must-read for any marketing executive involved inonline advertising. It's high time that a book looks at onlineadvertising in the context of an integrative promotional strategy,one meant to set objectives, establish creative strategies, andmeasure results. The book nicely ties the various components ofonline advertising to relevant case studies, and the emphasis onmeasurement and results is refreshing. Not only is it relevant formarketing executives, it would also be a good basic text for anyInternet advertising course and a good adjunct to any Internetmarketing course.' --Henry Assael, Professor of Marketing, Stern School ofBusiness, New York University

Anbieter: Orell Fuessli CH
Stand: 04.08.2020
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The Findability Formula
16,00 CHF *
ggf. zzgl. Versand

To be successful in business you must be able to attract the rightclients and persuade them to buy. However, on the internet, peopleonly see what the search engines direct them to and the competitionfor those top spots is fierce. So how do you ensure that yourbusiness is front-and-center when prospects are searching forsolutions? The answer is The Findability Formula. The FindabilityFormula is for anyone who wants to improve results from Internetmarketing. The book is specifically written for business owners whoare frustrated with a website that is not showing up in searchresults and not generating business. The Findability Formula willhelp readers understand how prospects and customers search forproducts and services on the Internet, and will show them,step-by-step, how to optimize their findability. The book will be anon-technical guide to effectively building and implementing, fromthe ground up, an Internet search marketing program that getsresults. The reader will learn how paid search works, and how paidand organic search can work together to create optimum webvisibility and reduce paid search costs over time. The basicmessage of the book is that there is a formula for findability andfor converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketingapplicable to any product or service, The Findability Formula willinclude easy-to-follow instruction from chapter to chapter as wellas launch checklists in the appendix. * The most up-to-date search research and statistics available,including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakesthat cost big money. How to not be bullied and take control ofin-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger,well-established competitors. How to work smarter to get evenbetter search engine 'findability'. * Maximizes the reader's investment. The reader won't waste moneyby needlessly paying for 'clicks' from customers who have nointention of buying. The investment in this book will be repaidthousands of times over. * Saves time, money and energy in creating in-house searchmarketing programs and properly tracking results by keyword.Negates the need to hire outside SEM agencies

Anbieter: Orell Fuessli CH
Stand: 04.08.2020
Zum Angebot
The Online Advertising Playbook
24,99 € *
ggf. zzgl. Versand

Praise for The Online Advertising Playbook 'Finally, someone has documented all we know about onlineadvertising and how to do it right. As much as this confirms thatonline advertising really works, we know that marketers don'talways get it right. The ARF's The Online Advertising Playbookprovides critical insight on what sticks and what doesn't in onlineadvertising and marketing.' --Greg Stuart, CEO and President, Interactive AdvertisingBureau and coauthor of What Sticks 'The Online Advertising Playbook's principles, casestudies, and strategic insights equip marketers with the bestknowledge available. It will help your online advertising achievethe full range of marketing objectives, from lead generation andcustomer acquisition to driving trial and loyalty.' --Tim Kopp, Vice President, Global Interactive Marketing, TheCoca-Cola Company 'To grow interactive marketing from here we need toinstitutionalize our wisdom and experience about what works. Thisbook explains, in a disciplined way, what marketers have learnedfrom a decade of massive change.' --Ted McConnell, Interactive Innovation Director, Procter& Gamble 'The Online Advertising Playbook is a milestone in thematuration of interactive advertising, but also an invaluable go-toguide for managers trying to make smart decisions with theiradvertising budgets.' --Van Riley, Vice President of Research, AOL 'The best marketing communication is spawned from what I call'informed intuition.' After reading The Online AdvertisingPlaybook, I am far better informed on how to optimize theonline channel in our advertising and promotional programs. It's aperfect blend of case studies and research-backed learning.' --Rod DeVar, Manager, Advertising and Promotion, United StatesPostal Service 'Savvy marketers should take advantage of The OnlineAdvertising Playbook's findings and principles to get realresults.' --Chris Theodoros, Director of Industry Relations, Google 'A work of wisdom and rigor in the digital space that is asrelevant for the newbie as it is for the digerati.' --Mike Donahue, Executive Vice President, American Associationof Advertising Agencies 'This is a must-read for any marketing executive involved inonline advertising. It's high time that a book looks at onlineadvertising in the context of an integrative promotional strategy,one meant to set objectives, establish creative strategies, andmeasure results. The book nicely ties the various components ofonline advertising to relevant case studies, and the emphasis onmeasurement and results is refreshing. Not only is it relevant formarketing executives, it would also be a good basic text for anyInternet advertising course and a good adjunct to any Internetmarketing course.' --Henry Assael, Professor of Marketing, Stern School ofBusiness, New York University

Anbieter: Thalia AT
Stand: 04.08.2020
Zum Angebot
Entrepreneur and Small Business Problem Solver
22,99 € *
ggf. zzgl. Versand

A new, revised edition of the classic guide forentrepreneurs For more than a decade, The Entrepreneur and SmallBusiness Problem Solver has been the go-to resource forbudding entrepreneurs and small business owners alike. Now in itsThird Edition, this classic has been revised and updated to meetthe needs of the modern reader in today's fast-paced businessenvironment. Covering everything from getting a start-up loan tointroducing a new product, this comprehensive guide shows you howto deal with the common problems every small business faces-withouthiring expensive outside help. This handy guide is packed with the kind of essential,down-to-earth advice everyone running a small businessneeds-whether you need help with your business plan or collecting asmall debt. This new Third Edition features new information on taxlaw changes, technological advances, and changes in governmentservices, and includes an entirely new chapter on Internetmarketing and e-commerce. Focused on practicality, the book alsofeatures downloadable, chapter-ending worksheets that will help youretain what you learned and implement it correctly. A truly uniquesource for sound business guidance, The Entrepreneur andSmall Business Problem Solver, Third Edition is aninvaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics andmore: * How and where to find start-up capital * Insuring your business * Extending credit and collecting debts * Financial record-keeping * Carrying out marketing research * Pricing products and services * Marketing and advertising your business * Doing business and marketing online * Recruiting and managing employees * Protecting your business and avoiding rip-offs

Anbieter: Thalia AT
Stand: 04.08.2020
Zum Angebot
The Findability Formula
14,99 € *
ggf. zzgl. Versand

To be successful in business you must be able to attract the rightclients and persuade them to buy. However, on the internet, peopleonly see what the search engines direct them to and the competitionfor those top spots is fierce. So how do you ensure that yourbusiness is front-and-center when prospects are searching forsolutions? The answer is The Findability Formula. The FindabilityFormula is for anyone who wants to improve results from Internetmarketing. The book is specifically written for business owners whoare frustrated with a website that is not showing up in searchresults and not generating business. The Findability Formula willhelp readers understand how prospects and customers search forproducts and services on the Internet, and will show them,step-by-step, how to optimize their findability. The book will be anon-technical guide to effectively building and implementing, fromthe ground up, an Internet search marketing program that getsresults. The reader will learn how paid search works, and how paidand organic search can work together to create optimum webvisibility and reduce paid search costs over time. The basicmessage of the book is that there is a formula for findability andfor converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketingapplicable to any product or service, The Findability Formula willinclude easy-to-follow instruction from chapter to chapter as wellas launch checklists in the appendix. * The most up-to-date search research and statistics available,including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakesthat cost big money. How to not be bullied and take control ofin-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger,well-established competitors. How to work smarter to get evenbetter search engine 'findability'. * Maximizes the reader's investment. The reader won't waste moneyby needlessly paying for 'clicks' from customers who have nointention of buying. The investment in this book will be repaidthousands of times over. * Saves time, money and energy in creating in-house searchmarketing programs and properly tracking results by keyword.Negates the need to hire outside SEM agencies

Anbieter: Thalia AT
Stand: 04.08.2020
Zum Angebot